Key GBAM Program Details
Delivery
Performance Over Time
Spend was down in September, with a single Bloomberg homepage takeover vs. two in May; search keyword optimizations and pauses reduced traffic in that channel.
CREB, BBMM, and Higher Ed launched around early July, while BBG’s CashPro launch shifted paid traffic to the old Hub. Direct traffic increased due to greater social presence.
The expansion of SimpleReach and BBG have increased paid traffic on the Hub, while greater paid social support has led to unprecedented engagement volume.
Changes to BBG creative have led to declines in engagement rates, while the Search program audit has led to decreasing engagement volume. Together, these have led to fewer Hub visits.
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